Across the world development practitioners are faced with a common challenge: how to scale up activities to reach thousands of women instead of dozens, tens of thousands of farmers instead of hundreds, and millions of babies instead of thousands? SCALE®, System-wide Collaborative Action for Livelihoods and the Environment, is a communications-driven management approach that results in greater impact at scale, creating social capital, strengthening governance, and increasing sustainable economic growth and livelihoods.
SCALE’s systems approach to program management catalyzes simultaneous action:
- Among multiple players from multiple sectors (economic, environmental, government, and social)
- At multiple levels (national, regional, community, and family)
- Supporting multiple behavioral and technological options
- Through the application of multiple social change methodologies.