Academy for Educational Development
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AED is a nonprofit organization working globally to improve education, health, civil society and economic development.
Communication and Social Marketing Capacity Building to Increase Immunization Rates
Location:
North America
,
United States
The Racial and Ethnic Adult Disparities in Immunization Initiative (READII) is helping the Centers for Disease Control and Prevention’s (CDC’s) National Immunization Program (NIP) boost influenza and pneumococcal vaccination rates among African Americans and Hispanics ages 65 years and older. AED provides consultation, training, and technical assistance to health departments and their partners in five pilot sites to help them build their health communication and social marketing capacity. Lessons learned from READII will help NIP develop a national effort to increase immunization rates, especially among racial and ethnic minorities. Approaches: Social Marketing, Training
Contact:
Carol Schechter
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